Have you ever wondered how earworms are born? Songs like I Hear Motion or Barbados or even the Round The Twist theme tune? ARIA Hall of Fame inductee Andrew Duffield doesn’t have to wonder. He’s lived a life that delving into every musical avenue on offer, from movie and television soundtracks to top 10 charting singles.
In the midst of preparations for their own annual Global Forum, ADMA (The Association for Data-driven Marketing and Advertising) were asked to conduct a survey on Australian businesses attitude and usage of data-driven marketing. With resources stretched, I was lucky to pick up the outsourcing role to help write said survey.