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Postcoder: Vinyl Revival

Local business promotion website, PostCoder, called for articles on specialty stores, and I couldn't help but submit a guided tour to Brisbane's best retail experiences for the sonically inclined.

Name: Vinyl Revival Client: Postcoder Category: Copywriting Website: Postcoder.com.au

The Problem:

Two problems intersected with this article – a new website seeking content, and the annual musical mecca Record Store Day rapidly approaching.

My Pitch:

Once as prolific as newsagents, the humble music store had now become a specialist destination, of which Brisbane boasts a great choice.

The Result?

At great pains to my own self, I ventured to all the major players in Brisbane to ensure they were included in this must-read guide.

The Vinyl Revival